How do you make the oldest public art museum in the American south new again? With grand institutional vision, the largest capital campaign in community history, a celebrated architect, and a marketing plan to let the world know the $30-million expansion was open and making news.

Launch plans for the Telfair Museum of Art’s dramatic new Jepson Center for the Arts targeted affluent international, national and regional travelers, along with local residents, using airline magazines, Savannah feeder-market monthlies from Richmond to Orlando, and local radio, television, newspapers, magazines, outdoor, and tourist publications. Public relations activities augmented paid advertising.